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Conducting Market Research for International Business

Conducting Market Research for International Business
Free Download Conducting Market Research for International Business By S. Tamer Cavusgil, Gary Knight, John Riesenberger, Attila Yaprak
2009 | 120 Pages | ISBN: 1606490257 | PDF | 1 MB
This practical guide leads you through all the issues you will face in developing new marketing opportunities in foreign markets. From initiating a project, to sampling and analyzing data, to taking advantage of your knowledge by approaching the market; this book is your guide to understanding and overcoming the most pressing issues that international marketers face.

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