Power Of Emotions On The Affective Constitution Of Political Struggle (2025) (Andreas Ventsel, Peeter Selg)

English | 2025 | ISBN-10: 3031897404 | 268 pages| Epub PDF (True) | 9 MB 978-3031897412

The emergence of political identities and communities in (social) media is largely driven by affective responses to current events-a tendency facilitated by the dominance of emotionally and visually oriented communication. However, this mode of community formation leads, first, to the inherent instability and transience of these groups and, second, to the oversimplification of complex socio-political issues into binary, yes/no alternatives. Within this framework, deliberation and argumentation-based problem-solving become increasingly difficult, as discourse is supplanted by emotional reactions that position individuals either “for” or “against” an issue. Particularly significant is the role of affect and emotion in communication during times of crisis-whether in the context of migration, the COVID-19 pandemic, or the war in Ukraine.
This affective role is evident in the anchoring of public discourse to personal emotions and the generation and dissemination of hashtags and tags that consolidate diverse phenomena under a unified label. Such collective identity coalesces around connective action, which is primarily driven either by opposition to the established order or by the reinforcement of a preexisting system’s foundations.

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📌 978-3-031-89741-2.epub (Andreas Ventsel, Peeter Selg) (2025) (2.02 MB)
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